Register For FREE Live Training
Enter your info below to register for the free live training!
After you register, you’ll get an email with the Zoom link and a short questionnaire so I can tailor the training to the businesses in the room.
For Home Service Business Owners Stuck in the Day-To-Day
How We Turned a Chaotic, Owner Dependent Moving Company Into an Owner Independent Operation
(~$1M → $2.2M In 12 Months)
Free live training for home service owners who want a business that can run without them in the day‑to‑day… using the M3 Framework (Mission / Model / Multiply)
In this 45–60 minute training, you’ll discover:
- Why “more leads” hasn’t fixed your business (and often makes it worse)
- The M3 Framework we used at Limestone:
- Mission – set a 12‑month target that changes your day‑to‑day
- Model – design a simple org chart & roles that don’t rely on you
- Multiply – install lead‑to‑sale and ops systems that actually scale
- How we went from 2 → 6 trucks, 11 → 34 people, and a parking lot to our own yard & office in 12 months
- How to start designing your own 90‑day Owner Independence plan
Register For FREE Live Training
Enter your info below to register for the free live training!
After you register, you’ll get an email with the Zoom link and a short questionnaire so I can tailor the training to the businesses in the room.
Live on Zoom • Wednesday • 6:00 PM CST
This Training Is For You If...
- You run a home service business (moving, HVAC, plumbing, roofing, cleaning, etc.)
- You’re doing roughly $20k–$100k/month in revenue
- You’re still heavily involved in day‑to‑day ops: taking calls, dispatching crews, solving every problem
- Your business mostly lives in your head and your phone
- You want a clear path to making the business less dependent on you over the next 12 months
If you’re pre‑revenue or not willing to change how your business is structured, this probably isn’t for you.
What You'll Learn Inside The Training
1. Why Your Business Is Still Owner‑Dependent (Even With More Leads)
- The hidden ways your current “Mission” (or lack of one) is keeping you stuck
- Why more leads just increase chaos if your Model & Systems aren’t ready
- The difference between a busy owner and an owner‑independent business
2. The M3 Framework: Mission → Model → Multiply
You'll learn:
- How to set a 12‑month Mission that actually changes your day‑to‑day (not just “more”)
- How to design a simple Model:
- Org chart you can draw on one page
- The 3–5 key roles (including an inbound sales rep) and who reports to who
- How to Multiply:
- Basic lead‑to‑sale system (where leads go, who calls, how fast)
- Basic ops system (job flow, daily huddles, weekly scoreboards)
3. The Limestone Case Study: From ~$1M → $2.2M In 12 Months
We'll walk through:
- What Limestone looked like before:
- ~$1M/year, 2 trucks, 11 people, parking‑lot dispatch, owner in every call and on most of the moves
- What it looked like after 12 months:
- $2.2M/year, 6 trucks, 34 people, yard & office, owner mostly out of day‑to‑day
- How we applied The M3 Scaling Framework step‑by‑step to get there
You’ll leave with a clear picture of what needs to change in your Mission, Model, and Systems if you want a business that can run without you in the day‑to‑day.
Meet Your Host – Mason Tenney
I'm Mason, GM at Limestone Moving.
When I joined Limestone, here's what it looked like:
- Around $1M/year in revenue
- 2 trucks, 11 people
- Dispatching from a parking lot
- The owner was in every call, decision, and problem
In 12 months, using the M3 Framework (Mission / Model / Multiply), we:
- Went from ~$1M → $2.2M
- Grew from 2 → 6 trucks and 11 → 34 team members
- Moved from parking lot chaos to our own yard & office
- Got the owner out of most day to day operations
Now I still run operations at Limestone and help other home service owners:
- Define their Mission (12 Month target + owner role)
- Build a real Model (org chart, roles, reporting)
- Install Multiply systems (lead to sale, ops, scoreboards)
This training is me pulling back the curtain on how we did it and how you can start doing it in your own business.
How It Works
- Register on this page
Enter your name and email to save your seat. You'll get a confirmation email with the Zoom link and details. - Fill out a short pre-training questionnaire (optional but powerful)
So I can tailor the example to the business in the room, you'll have the chance to answer a few quick questions about your revenue, team, and where you feel most stuck. - Show up ready to work
Bring a notebook and your rough numbers. I'll walk you through the M3 Framework, show you how we used it at Limestone, and help you see what your own 90-day path might look like. - Next steps (optional)
At the end, if you want my help applying this 1:1, I'll explain how the M3 Owner Independence Blueprint works. If not, you'll still leave with more clarity than you came with.
Why This Isn't Another Fluffy Webinar
No hype. No vague "work harder" advice. No pitch-fest.
Instead, you'll get:
- A concrete framework (M3) you can map to your own business
- A real case study from a moving company, not theory
- Plain‑English examples of what to fix in your Mission, Model, and Systems
- A clear understanding of what a 90‑day Owner Independence Blueprint looks like
If you show up live and take notes, this will be the most useful hour you spend on your business this month.
Ready To Start Building A Business That Can Run Without You?
If you’re done being the person who takes every call, handles every emergency, and keeps everything together with sheer effort…
…and you want to start building a business that can actually operate without you in every conversation…
Then save your seat for the free M3 training.
Live on Zoom • Wednesday • 6:00 PM CST • Limited Spots • No Promised Replay
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